“If your only goal is to become rich, you will never achieve it.”
– John D. Rockefeller
It is human nature to want to be part of something bigger than ourselves. Engage yourself and your organization in a good cause, and human nature will drive people to engage with your brand. This creates a mutual benefit: your business grows and your cause gains much needed attention and resources.
The Proof is in the Numbers.
Of customers would choose a brand that supports a cause over a competitor that doesn’t.
9 out of 10
Consumers opinion of a company improved after a cause marketing campaign.
Of consumers would switch brand loyalty for one affiliated with a cause, all else equal.
Of Millenials consider a company’s social responsibility when deciding to accept a job.
Of Millenials would take a pay cut to work for a socially responsible company.
Social cause is the top purchase trigger when quality/price are equal.
Meaningful brands outperform on the stock market on average 120%.
The highly influential consumer segment seeking both style & responsibility when purchasing.
Build Success From Being the Good.
Our motivation often determines our success or our failure. Being good at what you do is
the price of entry. Being the good is what it takes to win. Sustained growth and epic
success are the results of mutually beneficial partnerships between businesses and non-profits.
Being the good and implementing effective cause marketing campaigns engages your clients, attracts attention, and turns you into a top producing agent!
Case Study: A Home for Every Family
Natalie Vuoriaho, a top performing Realtor® at Keller Williams, understands the importance of not only helping her clients find the right homes for their families but also helping homeless families stay together. She is an active supporter of Nicholas House, a shelter that is specifically committed to keeping families together during a time of crisis. Natalie has raised money, volunteered at the shelter, and even slept outside during Off the Street, On Their Feet Sleepout to Support Homeless Families. She helped raised over $40,000 and raised awareness of the plight facing many families in Atlanta.
The Vuoriaho Group’s commitment to a purpose higher than profits makes them an epic success as both real estate professionals and community leaders.
Looking for free marketing ideas? Our EPIC November 2019 Marketing Calendar is here! Check it out for fresh ideas to help you with social media posts, videos, pop-bys, and more!
Need help implementing ideas? Book a consult today!
Remember: if you have any trouble, head over to our Facebook EPICAgents Members Only Group where you can post questions to the community and get information about our next live training.